health and wellbeing | January 18, 2026

Nadia Cowart Death, KBMT/ K-JAC 12News marketing Director Nadia Matar

In Memory of Nadia Cowart: Honoring a Beloved Marketing Director and Community Advocate

The sudden and unexpected passing of Nadia Cowart, widely known as Nadia Matar, has left a profound void in the hearts of her colleagues, family, and friends. The acclaimed marketing director of 12News, Nadia, aged 46, brought her magnetic charm, vivacious personality, and unparalleled love for music to every aspect of her life.

Born in July 1977, Nadia was a unique blend of humor and passion, making her a cherished presence among her peers and family. She is survived by her daughter Sophie, parents Wadad and Nabil Matar, and siblings Ziad and Lina.

Nadia’s educational journey led her to the University of Texas Medical Branch, where she earned a Bachelor of Business degree. Her subsequent career in Marketing, Promotions, and Non-Traditional Revenue (NTR) spanned 12 successful years, where her dedication and passion stood out.

Throughout her career, Nadia managed multiple stations within her field, earning recognition from non-profit organizations in Southeast Texas. Her remarkable achievements included surpassing NTR goals, showcasing her passion and proficiency.

Beyond her professional accomplishments, Nadia was deeply committed to community service. She played a vital role in relief operations during Hurricane Harvey, embodying her dedication to making a positive impact in her community.

The cause of Nadia’s untimely death remains undisclosed, leaving her loved ones and colleagues in shock and sorrow.

Nadia Cowart was more than a skilled marketing director; she was a beacon of kindness and sunshine. Her vibrant personality, love for singing, and infectious sense of humor endeared her to family, friends, and colleagues alike.

As we mourn the loss of Nadia Cowart, we also celebrate her life and the incredible impact she had on those around her. Her legacy will endure in the hearts of everyone fortunate enough to know and work with her.

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During this difficult time, our thoughts and condolences go out to Nadia’s daughter Sophie, her parents Wadad and Nabil, and her siblings Ziad and Lina. May Nadia’s memory be a source of comfort and inspiration in the days ahead.

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