What Happened To KidsLuv From Shark Tank? Company Net Worth Details
Ashi Jelinek, an entrepreneur pitched her brand, Kids Luv on Season 11 of Shark Tank in an attempt to provide healthier drinks to the kids.
Kids Luv is a beverage focused on kids that has zero percent sugar in it. It is a great drink for parents who are health-conscious about their children’s sugar intake. The founder first established the company in 2017 as the Luving Company. She, a mother of three kids began the company because she wanted to find a healthy alternative to the drinks that were packed with sugar.
Kids Luv is filled with vitamins, sweetened with Stevia, and comes in various flavors such as mango, orange peach, and coconut.
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Quick Facts: KidsLuv
| Name of the Company | KidsLuv |
| Founder/CEO | Ashi Jelinek |
| Product Pitched in Shark Tank | Sugar free, healthy kids drinks |
| Investment Expectations | $200,000 for 8% equity |
| Shark | No Shark |
| Final Deal | No Deal |
| Company Net Worth | $20 Million |
KidsLuv from Shark Tank Net Worth in 2022
Kids Luv, a healthy and calorie-free drink that appeared in Shark Tank is worth $20 million as of 2022. The company was founded in 2017 when the founder, Ashi invested little money to produce the products for her loved ones, and her three children who were used to drinking sugar-infused drinks every day.
Before her appearance on the show, the company had sales of only $55,000 and only had $50,000 in her bank after the investments in licensing, regulatory costs and trademarking productions in the company.
The net worth of the company has significantly increased since appearing on the show. The company was estimated to have a net worth of $1 million before appearing on the show whereas, in 2022, its net worth has increased to more than $19 million.
Founder and CEO of KidsLuv: Ashi Jelinek
Ashi Jelinek, a mother of three children founded the Luving Company in 2017 in the hopes of providing healthier alternative drinks to her kids. She was always weary of her kids consuming high levels of sugar to intake low levels of vitamins through beverages.
The founder graduated from the California Institute of the Arts in theater/communications and began her career in a theatre in New York. After some time she left her career and decided to become a stay-at-home parent. She thinks that being a mother is a huge part of her life and after having kids she is always looking for ways to provide healthier and better foods to her children.
She decided to create Kids Luv after her unsuccessful attempts to find beverages that had zero sugar for her children. Kids Luv is a drink that has 12 vitamins and minerals that are essential to the water in hopes of providing the needed vitamins in the children’s diet without consuming an excessive amount of sugar.
She started to formulate the components for the drink herself in the kitchen in the beginning and discovered a professional formulator that made it easier to develop the products in higher quantities. The CEO keeps the juice in Tetra Pak paper containers. The container is 100% recyclable.
KidsLuv in Shark Tank
The founder and CEO of Kids Luv appeared on Season 11 Episode 15 to pitch her vitamin-infused juice for kids. She only had sales of $55,000 before appearing on the show where she began the process of formulating the drinks in her kitchen and later found a professional formulator.
The sharks present on the show were Mark Cuban, Robert Herjavec, Barbara Corcoran, Kevin O’Leary, and Lori Greiner. She asked for $200,000 for 8% equity of her business in the show, Shark Tank. Ashi gave her pitch to the judges of the Shark Tank and handed out the samples for the Sharks to try. She gave each Shark a mango and a coconut drink to try. She infuses the drinks with small amounts of stevia to sweeten them.
As all the sharks were out at the end of the episode, so she had to leave the show without a deal.
What were Sharks thought on the Product?
In the Season 11 of Shark Tank, the sharks were skeptical about the product pitched by Ashi.
Mark and Barbara could taste the aftertaste of stevia in the drinks provided to them. While talking about finances, it is revealed that she put out her investments of $200,000 and raised $1 million from her friends and family for the establishment of the company. The sharks are not impressed when she talks about her sales of $55,000 till then and only having $50,000 in her bank account.
Barbara Corcoran, one of the sharks immediately drops out after hearing the news and also encourages other sharks to drop out. Mark is the next one out saying that Ashi hasn’t quite tested the products and the amount of making she did not add up to the sales that have happened.
Kevin O’Leary also backed out stating that the amount of sales is not enough to determine its status and find out whether the products will do well in the market. Robert Herjavec feels that the greatest mistake he feels is Ashi spending a huge amount of capital in such a short amount of time and perceives it as a red flag. Robert is also out.
Finally, Lori Greiner is also out after she exclaims that she has made the same mistakes as an entrepreneur and did not want to go through the same path again. All of the Sharks opted out one by one and by the end, no one was willing to invest in KidsLuv because of the money factor. The founder walks out of the Shark Tank without any deal.
KidsLuv after Shark Tank
The founder of Kids Luv, Ashi did not get the deal in Season 11, Episode 15 of Shark Tank and had to leave the show empty-handed. The Shark Tank blog continuously looks up at the companies that appeared on the show.
The episode aired just before the entire world went into lockdowns due to the pandemic of Covid-19. Despite the pandemic, the CEO did not give up home and continued to work against the odds for Kids Luv and introduced new peach and orange flavors as the flavors were limited to mango and coconut.
Even during the pandemic and lockdowns, the company had made huge progress in terms of sales and revenues. Just a year and a few months after the show had been aired, the company had skyrocketed. Kids Luv even introduced a new berry flavor in 2022.
The company is estimated to have annual sales of $5 million as of 2022 which is a huge breakthrough when compared to it before appearing on Shark Tank. KidsLuv is available in 21 stores in southern California and 4 stores in the San Francisco area. The sixteen packs of the beverage cost $37.99 making the cost of one pack $2.37.
The beverages of Kids Luv are available at Wal-Mart, Thrive Market, Target, H.E.B., Stop & Shop, Kings Soopers, Good Eggs, and Amazon.
